I’ve been a makeup artist for over a decade now! My journey to this wonderful world of color, creativity, and self-expression has been anything but ordinary. If you had seen me as a girl, you might never have guessed I’d run my own beauty brand one day. I grew up a proud tomboy: fishing, or playing softball alongside my dad, wanted to do everything my brother could do, lived in the gym, and loved playing sports.
In school, I channeled my energy into sports and powerlifting, eventually becoming a state champion powerlifter—four years in a row, I went to state! Even now, I still love the competition and camaraderie of a team, and honestly, the calluses from the barbell haven’t quite faded. I find joy in throwing on a ball cap, getting my hands dirty, and being outdoors. Our family is happiest in the sunshine, whether it’s a day at the lake, beach, or cheering my kids on at the ballpark.
But as much as I am a tomboy at heart, there’s another side of me too: the girl who loves glamming it up, the artist who delights in turning faces into beautiful canvases. Makeup, for me, is a burst of fun and confidence—and I love sharing that feeling with everyone.
My life hasn’t been all sunshine, though. I’ve faced deep valleys, including the pain of an abusive marriage and the challenge of starting over, not once but many times. Becoming a single mom of three kids was both the hardest and bravest thing I’ve ever done. In those days, my passion for makeup became more than a hobby: it was how I put food on the table and bought the things my children needed and wanted.
I still remember the gratitude I felt seeing the look on my client’s face after her transformation. To help someone see their beauty—sometimes after they’ve forgotten it—that’s a gift that kept me going.
I’ve always clung to my faith. Prayer and perseverance, late nights and early mornings, rejections and restarts—I weathered them all, believing that God had a plan bigger than my fear. Through life’s messiness and every scraped knee (literal and figurative!), I never lost sight of my dream: to someday have my own makeup brand.
That dream is now a reality. Today, I am the proud owner and founder of Jojo Beauty. Creating products that are hypoallergenic, paraben-free, and cruelty-free isn’t just a trend for me—it’s a reflection of my values and my desire to offer something safe and beautiful to all women.
As a wife and mother to three boys and one daughter, my life is as full as my heart. Most weekends, you’ll still find us outdoors, probably at the ballpark or near the water, fishing poles in hand or baseballs flying.
If you’re reading this and wondering if you can follow your passions—even if they seem worlds apart—my answer is wholeheartedly yes. You can be tough and tender, outdoorsy and glamorous, a fighter and an artist. Keep your faith, stay true to yourself, and never, ever be afraid to start over. You just might surprise yourself at what you can create.
With love,
Jordan Mitchell
Founder, Jojo Beauty